I am a brand-focused creative, shaping identities and campaigns that drives customer engagement through relevance and connection. My work is strategic yet intuitive. I believe the strongest campaigns are those that truly resonate, creating lasting impact.
I’ve had the pleasure of working for brands such as Girav, Claudia Sträter, Expresso and Winter in Holland.
Feel free to reach out, I’d love to connect.
anoukvdlaan2@gmail.com
BRAND IDENTITY / CREATIVE LEADERSHIP / ON- AND OFFLINE CAMPAIGNS / DESIGNING DIGITAL PRODUCTS / ART DIRECTION
Brands
Winter in Holland, Girav, Steps, Expresso, Claudia Sträter, Miss Etam, Flemish Opera House, Marga Weimans, Vogue Fashion Night Out, Groninger Museum
Honours
Nominated for the Blickfang Design Award, Awarded Sociale Helden West by the municipality of Amsterdam, working with OMAxAMO, Founder of Winter in Holland, Exhibiting on Maison&Objet and Tokyo Design
Proud of
'Socially Made in Amsterdam': A unique in-house production process created for the brand Winter in Holland. Aligning a luxurious brand with a social enterprise. Women from Amsterdam Nieuw West were trained in machine knitting, making the knits available from Tokyo to Santa Barbara.
