Vaulta combines your physical and digital footprint to calculate daily CO2 emissions. We put you in control, offering simple yet impactful, insight-driven ways to compensate and change your everyday habits into lower emissions.
Vaulta is build for environmental-conscious people who want to shape the future. Whether you thrive in city culture or quiet countryside - or somewhere in between - you’re a tech-savvy who wants to get a grip on your ecological footprint.
Vaulta carries the vision of a planet in balance. Vaulta is energising, tech-savvy, youthful and progressive. Our visuals and colour palette activates people and fosters a positive feel. Green tones offer nature’s calming effect and the feeling of restoring it. Radiant hints and grey shades make it hyper-modern while cosy cocooning warm whites are a balancing counter. The brand is quietly radical about restoring the Earth and answers to a group of critical thinkers. Rooted in science and research, we bring clarity. The approach: optimistic, future- and openminded.
“Living green” is the new luxury. A fresh, clean, calm and carefree life is intertwined with the well-being of Earth. Humans care. Colour palette Glass morphism, clear shiny glass and chrome textures give Vaulta a tech- savvy aesthetic and fosters the sense of a clean future. Combined with natural elements, we shape the feeling of well-being and create an experience of calm and comfort.
Chrome textures mirror sky and soil. Fragile glass reminds us to handle with care, while it also shelters and protects. All in order to restore. Logo animation sketch We use a playful Museo Moderno with a robust Rethink Sans. Both fonts bring movement in their own way.
Museo Moderno combines a modern look with organic shapes. Exactly what Vaulta is about. The 'wavy' shaping of words in a sentence, lets you flow naturally to the end of the line.
A subtle extra character is added with the Rethink Sans. Non-straight lines and subtle slanting bring liveliness and dynamic to titles. Yet when using smaller in bodycopy that disappears and you’ll be left with an easy reading font. This is a self-initiated branding project by me, Anouk. The project didn’t come with a team of scientists: Numbers and other facts about carbon are illustrative, not certified.
I developed the brand concept, crafted the identity, created all visuals (with the help of Leonard.ai, Blender, Figma, Illustrator, and Photoshop), and wrote all texts. Some visuals are shown as sketches, hinting at how they could later be refined by a specialist in a real-world setting. Campaign proposal Merchandise
