Fictive brand design. 2025, NL Yourney is for those who treasure exploration; people who want to connect with real spaces, nature and communities. Four times a year, we find and curate beauty in raw nature and pure communities. Because this world offers great things, you just need to know where to look.
Yourney is a small scale travel constultancy, offering around 200 spots per year. We offer authenticity, pureness, no-nonsense and guide you towards meaningful places. Value the journey, feel the exploration and soak up that euphoric high of mesmerizing spaces. The brand focusses on a calming, pure and modern design. Shapes are soft, organic and flow.
Yourney is about the feeling that exploration gives you. The design aesthetics are aligned to that brand-concept; visuals depict atmosphere and the euphoric high that exploration can give. The mesmerizing feeling of each body of water, echo of a mountain, a calming hue or buzzing culture.
The design system is soft; diffused textured gradients are paired with calming hues and a modern take on classical fonts. We took inspration from elements that are typical and authentic to 'travelling': find inspiration out of retro postcards and plane tickets in the graphics. We hint to that great feeling of looking outside of the train or airplane-window when travelling; we use the shape of those windows to display images. Design elements Images used in this work are made with AI, and selected from several different photographers and magazines. This project is a fictive branding work by Anouk.
