Find on this page: 1. Claudia Sträter 'Empowered by'; a social (all funnel) campaign 2. Expresso styling video's; social content 3. Girav; smart elements for social-ads Teaser video for advertisement Static content of the 3 ambassadors Phase 1 // Introducing the ambassador and her story The original flow featured 3 ambassadors — here’s Denise’s version. Claudia Sträter – Social storytelling for 'Empowered by' Static content, portrait of Denise EMPOWERED BY AGING 6 jaar geleden was Denise een van de eerste die inspireerde om te vieren in het leven dat je ouder wordt. Je ziet nu veel meer oudere dames terug in de media. ‘Mijn missie wordt nu opgepikt door vele anderen. Maar we zijn er nog niet.’ Social copy Static content, portrait of Denise EMPOWERED BY AGING 6 jaar geleden was Denise een van de eerste die inspireerde om te vieren in het leven dat je ouder wordt. Je ziet nu veel meer oudere dames terug in de media. ‘Mijn missie wordt nu opgepikt door vele anderen. Maar we zijn er nog niet.’ Social copy Static content, portrait of Denise EMPOWERED BY AGING 6 jaar geleden was Denise een van de eerste die inspireerde om te vieren in het leven dat je ouder wordt. Je ziet nu veel meer oudere dames terug in de media. ‘Mijn missie wordt nu opgepikt door vele anderen. Maar we zijn er nog niet.’ Social copy Want to see the video? Phase 2 // Extra content to connect with the follower (organic content) IG carrousel incl podcast audiosnap Come to work with me- video content Check it here Want to see the video? Phase 2 // Extra content to connect with the follower (organic content) IG carrousel incl podcast audiosnap Come to work with me- video content Check it here Want to see the video? Phase 2 // Extra content to connect with the follower (organic content) IG carrousel incl podcast audiosnap Come to work with me- video content Check it here Social copy Phase 3 // Focus on the collection '24H outfit' : 3 outfits styled for a day in the ambassadors' life Social Ad-teaser Organic IG footage (outfit 1 out of 3) Mooi gekleed gaan kent geen leeftijd volgens Denise. De pro-age activist en founder van And Bloom vindt dat je vooral moet dragen waar je je prettig bij voelt en wat bij je past. "Je lichaam verandert met de jaren, maar daar pas je je kleding op aan. Zo groeit je stijl met je mee."
Bekijk de video of ontdek meer over Denise via de link in bio. Static ads Social copy Mooi gekleed gaan kent geen leeftijd volgens Denise. De pro-age activist en founder van And Bloom vindt dat je vooral moet dragen waar je je prettig bij voelt en wat bij je past. "Je lichaam verandert met de jaren, maar daar pas je je kleding op aan. Zo groeit je stijl met je mee."
Bekijk de video of ontdek meer over Denise via de link in bio. Static ads Social copy Mooi gekleed gaan kent geen leeftijd volgens Denise. De pro-age activist en founder van And Bloom vindt dat je vooral moet dragen waar je je prettig bij voelt en wat bij je past. "Je lichaam verandert met de jaren, maar daar pas je je kleding op aan. Zo groeit je stijl met je mee."
Bekijk de video of ontdek meer over Denise via de link in bio. Static ads Social copy Mooi gekleed gaan kent geen leeftijd volgens Denise. De pro-age activist en founder van And Bloom vindt dat je vooral moet dragen waar je je prettig bij voelt en wat bij je past. "Je lichaam verandert met de jaren, maar daar pas je je kleding op aan. Zo groeit je stijl met je mee."
Bekijk de video of ontdek meer over Denise via de link in bio. Static ads Shift brand perception from dusty to RELEVANT. Connect with modern women and grow both engagement and followers. Goal:
CONCEPT: We put bold and relatable women front and center, by telling their personal stories and linking them to the brand. Real faces, real voices, real fashion.
CONTENT APPROACH: Rolled out over several weeks, moving from a broad, conceptual “see” phase, into community-building, and gradually into consideration — where product and storytelling come together.
Result: – +21% growth in followers – Brand’s first viral posts – Multiple pieces sold out within days – Stronger engagement: real conversations, community interaction and buzz around the collection
They were connecting with the story on a deeper level, as well as simply focussing on the fashion. Goal:
CONCEPT: We put bold and relatable women front and center, by telling their personal stories and linking them to the brand. Real faces, real voices, real fashion.
CONTENT APPROACH: Rolled out over several weeks, moving from a broad, conceptual “see” phase, into community-building, and gradually into consideration — where product and storytelling come together.
Result: – +21% growth in followers – Brand’s first viral posts – Multiple pieces sold out within days – Stronger engagement: real conversations, community interaction and buzz around the collection
They were connecting with the story on a deeper level, as well as simply focussing on the fashion.
Social styling inspo content for Expresso Fashion Goal :
CONCEPT Styling in seconds. All about 'EXPRESS YOURSELF', and to park outfit inspiration from the latest drop. Next up: Fast, scroll-stopping content, for more clicks to pop/pdp. FOLLOWER She's a full-look kind of woman — bold prints, lots of colour, always dressing to impress friends and family. Wants to stand out, and thats not just in the office. RESULT – Still ranking top in views – Feel-good fashion that clicks with her mindset Goal :
CONCEPT Styling in seconds. All about 'EXPRESS YOURSELF', and to park outfit inspiration from the latest drop. Fast, scroll-stopping content, for more clicks to pop/pdp. FOLLOWER She's a full-look kind of woman — bold prints, lots of colour, always dressing to impress friends and family. Wants to stand out, and thats not just in the office. RESULT – Still ranking top in views – Feel-good fashion that clicks with her mindset Goal :
CONCEPT Styling in seconds. All about 'EXPRESS YOURSELF', and to park outfit inspiration from the latest drop. Fast, scroll-stopping content, for more clicks to pop/pdp. FOLLOWER She's a full-look kind of woman — bold prints, lots of colour, always dressing to impress friends and family. Wants to stand out, and thats not just in the office. RESULT – Still ranking top in views – Feel-good fashion that clicks with her mindset Goal :
CONCEPT Styling in seconds. All about 'EXPRESS YOURSELF', and to park outfit inspiration from the latest drop. Fast, scroll-stopping content, for more clicks to pop/pdp. FOLLOWER She's a full-look kind of woman — bold prints, lots of colour, always dressing to impress friends and family. Wants to stand out, and thats not just in the office. RESULT – Still ranking top in views – Feel-good fashion that clicks with her mindset Goal :
CONCEPT Styling in seconds. All about 'EXPRESS YOURSELF', and to park outfit inspiration from the latest drop. Fast, scroll-stopping content, for more clicks to pop/pdp. FOLLOWER She's a full-look kind of woman — bold prints, lots of colour, always dressing to impress friends and family. Wants to stand out, and thats not just in the office. RESULT – Still ranking top in views – Feel-good fashion that clicks with her mindset
Next up: Smart ad elements to elevate GIRAV’s story GOAL
Create standout elements to boost seasonal content — on-brand, and spotlighting our unique selling point: T-shirts in 3 lengths. CONCEPT
Attention-grabbing motion design, built to adapt. Works before or after seasonal assets for seamless, branded storytelling.
