Observing the evolving interests of modern women, we noticed a shift towards content that reflects a lifestyle they can connect with and relate to. For the ’23 campaign, we placed even greater emphasis on embracing a fresh and authentic spirit in storytelling. Documentary filmmaker Linda Hakeboom, photographer and pro-age activist Denise Boomkens, and writer and actress Nazmiye Oral are women who wholeheartedly embrace the current zeitgeist with their missions and opinions. Linda is EMPOWERED BY VULNERABILITY, Denise is EMPOWERED BY AGING and Nazmiye is EMPOWERED BY HER VOICE.
These ambassadors dare to bring about change and thereby provide a relevant interpretation of what ‘strength’ is. Videography: Ryan McDaniels, Photography: Paul Bellaart, Concept and Art Direction: Anouk van der Laan, Creative Production: Liselot Tegel
